If you want to win on LinkedIn in 2025—more views, more engagement, more credibility—you need one thing: you must talk about what’s trending. Not random topics, not personal rants, but the conversations that the LinkedIn algorithm is currently pushing to the top of everyone’s feed.
Because here’s the truth:
On LinkedIn, trending topics are the fuel behind visibility, reach, and thought leadership. When you jump into the right conversations at the right time, LinkedIn pushes your content in front of more people—and you start building authority faster.
If you’ve asked yourself:
“How do I know what’s trending on LinkedIn?”
This blog is for you.
No fluff—just strategies you can start using today.
How to Trend on LinkedIn
If you’ve been wondering how professionals consistently publish posts that get visibility, engagement, and massive reach on LinkedIn, the secret is simple: they know what’s trending before everyone else does. Just like going viral on Facebook requires strategy, trend-spotting on LinkedIn isn’t about luck—it’s about mastering the LinkedIn ecosystem, understanding audience psychology, and using the platform’s built-in signals to your advantage.
In this detailed 2025 guide, you’ll learn step-by-step how to find trending topics on LinkedIn so you can ride the wave of industry conversation, grow your audience, build authority, and turn engagement into opportunities. No fluff—just actionable steps that work.
What Does “Trending” Mean on LinkedIn?
A trending topic on LinkedIn is a theme, news update, conversation, or idea gaining above-average attention from professionals on the platform. You’ll see:
- High post engagement
- Surge in hashtag usage
- More discussions in comments
- Influencers and industry leaders sharing opinions
- LinkedIn editors highlighting the topic in news feeds
When you tap into these trends early, LinkedIn’s algorithm pushes your content to more people—beyond your existing followers—helping you grow faster. LinkedIn allows users to broadcast live video across the platform. You can go live using any compatible live streaming software or LinkedIn’s own built-in app, making it easy to connect with your audience in real time.
1. Use LinkedIn’s Built-In Trend Discovery Features
LinkedIn actually wants you to find trending topics—it just hides them in plain sight. Start here:
Trending Section
On desktop, open your LinkedIn home page and check the sidebar section called Trending, Trending Storylines, or Top News & Trends. On mobile, open Home and scroll to find the trending area.
These sections include:
- Daily industry news
- Curated stories
- Insights from influencers
- Hashtags attached to the trend
Daily Rundown
This is LinkedIn’s editor-curated list of major developments relevant to professionals. Turn on push notifications so you get fresh trends every morning.
If you check these sections even 10 minutes a day, you’ll never miss what’s taking off across your niche.
2. Follow and Monitor Hashtags the Smart Way
Just like hashtags can boost virality on Facebook, they’re also powerful trend signals on LinkedIn. Here’s how to use them well:
Search Hashtags
Type keywords like:
- #AI
- #Leadership
- #RemoteWork
- #SaaS
- #Sustainability
into the LinkedIn search bar. Clicking on a hashtag shows:
- Follower count
- Top posts
- Newest discussions
Follow the Right Number
Stick to 3–5 hashtags per niche so your feed doesn’t get polluted.
Spot New Rising Hashtags
Anytime you see a post going viral, look at the hashtags attached. If one looks fresh and specific—like #FutureOfWork2025—it may be a trending wave just beginning. Jump early.
3. Watch Influencers and Industry Leaders
Influencers on LinkedIn act like early weather stations—they see storms coming before the crowd. Follow 10–20 leaders in your field and:
- Read their posts daily
- Check comment sections
- Track conversations they’re starting
- Subscribe to their newsletters
High-comment threads usually signal emerging topics that will soon gain broader platform attention. LinkedIn’s “Top Voices” reports are also great for finding rising content creators.
4. Join LinkedIn Groups and Topic Communities
LinkedIn groups are underrated trend factories. Conversations get more focused—and more honest—than in the main feed.
How to Use Groups for Trend Spotting
- Search your industry + words like community, discussion, network, or professionals.
- Join 5–10 active groups with recent posts and at least 10k members.
- Sort posts by:
- Most recent
- Most popular
- Highest engagement
Look for emerging discussions getting velocity. Bonus: many groups also host webinars and events where real-time insights appear first.
Turn on group email notifications to stay updated without logging in constantly.
5. Analyze Your Own Feed and Engagement Data
LinkedIn’s algorithm tailors your feed based on your behavior—so your own timeline becomes a goldmine of signals.
Watch for Engagement Indicators
Posts that show:
- 100+ comments
- High repost volume
- Heated debate
usually indicate trending themes.
LinkedIn also has a feature called Trending in Your Network under the My Network tab. It shows topics getting attention from your direct professional circle.
If you run a business page, go to:
Page → Analytics → Content
Then filter for top-performing posts. Ask:
- Which themes repeat?
- Which formats performed best?
- Did certain hashtags trigger spikes?
This tells you what trends matter to your audience specifically.
6. Use External Tools to Validate Trends Before You Post
While LinkedIn is your home base, outside signals help you confirm whether something is just temporary noise or a platform-wide trend.
Google Alerts
Set alerts for keywords like:
If the trend is newsworthy, it often spills into LinkedIn conversations shortly after.
Google Trends
If you’re not sure whether interest is rising or fading, compare topic search volumes over time.
If interest is rising externally, search for that same keyword or hashtag on LinkedIn to see how conversation is evolving there as well.
7. Look at Dominant Content Formats in 2025
On LinkedIn in 2025, just spotting the topic isn’t enough—you also need to understand how people are talking about it. In recent platform analysis:
- Videos
- Carousels
- Infographics
- Polls
are dominating engagement. If lots of people are using the same format around a topic, that’s a strong signal of trend heat.
8. Create Content that Adds Value to the Trend
Finding trends is only half the mission—capitalizing on them is where growth happens. You can:
- Leave meaningful comments
- Share the trending story with your perspective
- Create original posts using hashtags attached to the conversation
LinkedIn rewards creators who add value, not noise. Your content should:
- Teach something
- Analyze something
- Challenge assumptions
- Bring new insight
- Make data easier to understand
Even a simple post summarizing a trending discussion can outperform long essays if it helps people learn faster.
9. Focus on Relevance Over Trend-Chasing
Not every hot topic is your topic. Posting content just because it’s trending—even if it’s off-brand—can hurt:
- Credibility
- Audience trust
- Algorithm favor
Stick to trends that:
- Your audience cares about
- You can speak about authentically
- Fit the brand or professional image you want to build
A small, relevant trend is more valuable than a massive one with no alignment.
Final Thoughts
Finding trending topics on LinkedIn isn’t about scrolling endlessly—it’s about knowing where the platform hides its signals and checking them consistently. Spend 15–30 minutes daily doing the steps in this guide, and you’ll start spotting professional trends before most people even see them.
And once you create content around those trends?
- Your visibility grows
- Your network expands
- Your authority strengthens
- LinkedIn starts pushing your posts to new audiences
Start today—and in a few weeks, you’ll notice your presence on LinkedIn shifting from “posting into silence” to “joining conversations everyone cares about.”
Stay consistent, stay relevant, and the LinkedIn algorithm will do the rest.
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