Privacy Policy

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Privacy Policy

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Privacy Policy

Last updated: December 04, 2025

This Privacy Policy explains how [Your Company Name] (“we,” “us,” or “our”) collects, uses, discloses, shares, and protects your personal information when you use our website [www.yourwebsite.com], mobile applications, or any related services (collectively, the “Services”).

We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) (EU & UK), the UK Age Appropriate Design Code (AADC), and other applicable data protection laws.

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information in three main ways: information you provide directly, information collected automatically, and (where applicable) information about children under 18.

1.1 Personal Data You Provide to Us

  • Full name
  • Email address
  • Phone number
  • Postal address
  • Date of birth (where necessary for age verification)
  • Account credentials (username, password)
  • Payment information (processed securely via third-party providers)
  • Any information you submit through contact forms, support requests, surveys, or direct communication

1.2 Automatically Collected Data

When you use our Services, we (or our authorized service providers) may automatically collect:

  • IP address
  • Device identifiers (e.g., UDID, advertising ID)
  • Device type, operating system, and browser type
  • Geolocation data (only with explicit consent and disabled by default for users under 18)
  • Usage data (pages visited, time spent, features used)
  • Cookies, pixel tags, web beacons, and similar tracking technologies

1.3 Children’s Data (AADC & GDPR Compliance)

We do not knowingly collect personal data from children under 18 years of age without verifiable parental consent when required.

Where our Services are likely to be accessed by children (as defined by the AADC), we implement the following protections:

  • High privacy settings by default
  • Age-appropriate, clear, and concise privacy information
  • Minimal data collection
  • Geolocation services turned off by default
  • No profiling for marketing purposes
  • No behavioral or targeted advertising directed at children
  • No use of nudges or dark patterns that encourage children to provide unnecessary data or lower privacy protections

2. How We Use Your Information

We use your information for the following purposes:

  • To provide, operate, and maintain our Services
  • To create and manage your account
  • To process transactions and send related confirmations
  • To respond to your comments, questions, and customer service requests
  • To send you technical notices, updates, security alerts, and support messages
  • To monitor and analyze usage and trends to improve our Services
  • To personalize your experience
  • To detect, prevent, and address fraud, security issues, or technical problems
  • To comply with legal obligations
  • For marketing and promotional communications (only with your explicit consent, which you can withdraw at any time)

3. Legal Bases for Processing (GDPR & UK GDPR)

We only process your personal data when we have a valid legal basis:

  • Consent: When you explicitly agree (e.g., marketing emails, cookies)
  • Contract: To fulfill our agreement with you (e.g., providing the Services)
  • Legal Obligation: When required by law
  • Legitimate Interests: For purposes such as fraud prevention, network security, and improving our Services (provided your rights do not override these interests)

4. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right to access – Request a copy of your data
  • Right to rectification – Correct inaccurate or incomplete data
  • Right to erasure (“Right to be Forgotten”) – Delete your data under certain conditions
  • Right to restrict processing – Limit how we use your data
  • Right to data portability – Receive your data in a structured, machine-readable format
  • Right to object – Object to processing based on legitimate interests or direct marketing
  • Right to withdraw consent – At any time, where processing relies on consent

To exercise any of these rights, please contact us at [email protected].

We will respond to your request within one month (extendable in complex cases).

You also have the right to lodge a complaint with a supervisory authority (e.g., the UK Information Commissioner’s Office or your local EU data protection authority).

5. Children’s Privacy – Age Appropriate Design Code (AADC)

In addition to GDPR protections, we adhere to the UK’s Age Appropriate Design Code. This means:

  • Using clear, age-appropriate language in all privacy notices
  • Turning off high-risk features (e.g., geolocation, profiling) by default for users under 18
  • Not using techniques that encourage children to provide more data than necessary
  • Regularly reviewing our Services to ensure they are safe and fair for children

6. Sharing Your Information

We do not sell, trade, or rent your personal data.

We may share your information only with:

  • Trusted third-party service providers (e.g., cloud hosting, analytics, payment processors, customer support) who are contractually bound to protect your data
  • Legal authorities or regulators when required by law, court order, or to protect our rights
  • In the event of a merger, acquisition, or sale of assets (your data may be transferred with notice)

7. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal, accounting, or reporting obligations
  • Defend or resolve legal claims

When data is no longer needed, we securely delete or anonymize it.

8. International Data Transfers

If we transfer your data outside the European Economic Area (EEA) or UK, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions (e.g., for countries recognized as providing adequate protection)
  • Binding Corporate Rules (where applicable)

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences
  • Ensure website functionality
  • Analyze performance and usage
  • Deliver relevant content

You can control cookies through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect website functionality.

For more details, see our [Cookie Policy] (link to separate page if available).

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of sensitive data in transit and at rest
  • Access controls and authentication
  • Regular security assessments
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and updating the “Last Updated” date. Continued use of our Services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Data Protection Officer (if applicable): [email protected]