Reach customer on scheduled time through an Instagram post or videos by choosing best scheduling tool for Instagram. Majorly Instagram users age from 13 to 35 age. Some are use it for hope and few people are using it for their business growth or to become influencer. This is right place to get customer attention. but you will post your video and post on right time to reach broad audience in short period of time. here I list Top 15 best online Instagram scheduling tools in 2025, compiled from recent reviews and comparisons. These tools support direct/auto-publishing for posts, Reels, Stories, and carousels (where possible via Instagram’s API). I’ve prioritized popularity, features for Instagram, and value. Pricing is approximate (as of late 2025; check official sites for updates, often with annual discounts and free trials).

Scheduling Tool for Instagram

Focus on this page for a comprehensive, in-depth guide to the 20 best scheduling tools for Instagram in 2025. These tools can help you achieve a significant boost in views and engagement by scheduling posts, reels, stories, and carousels effectively.

20 Instagram Scheduling Tools or Software

1. SocialPilot

Features: Bulk scheduling (500 posts), AI captions, analytics, approval workflows

SocialPilot makes Instagram scheduling seamless by offering direct publishing for posts, reels, stories, and carousels on business and creator accounts, while personal accounts can rely on mobile reminders for manual posting. It comes equipped with tailored tools such as first comment scheduling for hashtags or CTAs, the ability to tag up to nine profiles and add location tags, and AI-powered captions and hashtag suggestions to boost engagement. A post preview ensures accuracy before publishing.

For optimization, SocialPilot provides AI-recommended best posting times, bulk scheduling via CSV uploads, and a drag-and-drop content calendar for easy visual planning. On the go, the SocialPilot mobile app supports scheduling and reminders, making it convenient for managing Instagram content anytime.

• Pros: Affordable, agency-friendly
• Cons: Less polished visuals
• Pricing: From $30/mo

2. Buffer

Features: Queue scheduling, AI captions, analytics, link-in-bio

Buffer allows you to schedule Instagram feed posts, carousels, Reels, and Stories with options for either automatic publishing (direct posting) or notification publishing, where you receive a reminder to finalize the post in the Instagram app. You can add captions, locations, and user tags to automatically published posts, as well as include Shop Grid links for shoppable content. Buffer’s Hashtag Manager helps save and reuse groups of hashtags, and you can also schedule the first comment to include hashtags or CTAs.

For posts requiring unsupported features like music, links, or stickers, Buffer switches to Notify Me mode, sending push notifications to complete publishing manually. With the Buffer mobile app, you can schedule posts, reels, and stories on the go, ensuring smooth content management across devices.

• Pros: Beginner-friendly, mobile app
• Cons: Basic analytics
• Pricing: Free plan; Paid from $6/channel/mo

3. Hootsuite

Features: Multi-platform dashboard, inbox, analytics, team assignments

Hootsuite offers powerful Instagram scheduling through official Meta API integration, supporting direct auto-publishing of feed posts, carousels, Reels (with trending audio), and Stories for Business accounts, while Creator profiles may use mobile notifications for certain features. Its planner and calendar view lets you manage Instagram alongside other platforms with drag‑and‑drop rescheduling, while AI-powered Best Time to Publish and AutoSchedule optimize posting slots based on audience engagement.

Users can leverage bulk scheduling, drafts, and enhanced post previews to streamline workflows, and the mobile app enables scheduling and publishing on the go. Additionally, Hootsuite supports cross-posting to other networks from the same composer, making it a versatile choice for multi-platform management.

• Pros: Enterprise-ready, robust integrations
• Cons: Expensive, dated UI
• Pricing: From $99/mo

4. Later

Features: Drag-and-drop visual calendar, grid preview, auto-publish posts/Reels/Stories, AI captions

Later enables seamless scheduling of single-photo and video posts, carousels (up to 10 images/videos), Reels, and Stories, with options for Auto Publish on business and creator profiles or notification publishing when manual posting is required. Its standout Visual Instagram Planner allows drag‑and‑drop previews to curate your grid before posting, while Best Time to Post suggestions, saved captions, and hashtag recommendations help optimize engagement.

Additional features include multi-profile scheduling across Instagram and other platforms, first comment scheduling for hashtags or CTAs, and the ability to save drafts or duplicate posts for quick re‑scheduling. Together, these tools make Later a strong choice for creators and businesses focused on visual planning and streamlined Instagram management.

• Pros: Strong for visual planning, creator-friendly
• Cons: Advanced analytics only in higher tiers
• Pricing: Free limited; Paid $15–40/mo

5. Sprout Social

Features: Advanced analytics, ViralPost timing, inbox, workflows, listening tools

Sprout Social delivers advanced Instagram scheduling for Business and Creator accounts via Meta’s API, enabling direct auto-publishing of feed posts, carousels, Reels (with cover images and captions), and Stories, while collaborative posts, product tagging, and first comments are also supported. Its unified content calendar offers list, week, and monthly views with campaign tagging and team collaboration, while ViralPost® technology analyzes audience engagement to recommend optimal posting times and integrates with Sprout Queue for automated scheduling.

The Instagram Grid Planner provides a visual preview with drag‑and‑drop reordering to maintain feed aesthetics, and additional tools include bulk scheduling, pause/resume options, AI-assisted captions, approval workflows, and mobile app support.

For advanced features like certain Reels audio or Story effects, Sprout Social uses push notifications to complete publishing in the Instagram app. As an official Meta partner, it ensures reliable and compliant integration, though some features remain limited by API restrictions.

• Pros: Enterprise-level reporting, collaboration
• Cons: Very expensive
• Pricing: $249/mo per user

6. Loomly

Features: Content calendar, idea generation, collaboration

Loomly offers robust Instagram scheduling via Meta’s API for Business and Creator accounts, enabling direct auto-publishing of feed posts, carousels (up to 10 mixed images/videos), and Reels with custom cover images. It supports collaborative posts, user and location tagging, product tagging from Instagram Shops, and first comment scheduling to manage hashtags. A unified content calendar with drag‑and‑drop functionality, recurring slots, and list or calendar views makes planning simple, while the Instagram Grid Preview (including a separate Reels grid) ensures aesthetic consistency by showing both current and scheduled posts.

Additional features include post previews, optimization tips, ad boosting directly from Loomly, approval workflows for teams, and mobile notifications for any manual steps. For Stories, Loomly supports planning and collaboration but relies on push notifications for publishing due to Meta API restrictions.

• Pros: Easy team workflows
• Cons: Limited IG-specific tools
• Pricing: $32/mo

7. Sendible

Features: Inbox management, Canva integration, grid preview, reports

Sendible provides comprehensive Instagram scheduling for Business and Creator accounts. It allows direct auto-publishing of single-image and video posts, Reels, Stories, and carousels with up to 10 images. It enhances workflows with bulk scheduling, optimal posting time suggestions, and a content library for saving captions, hashtags, and media. Users can also schedule a first comment for hashtags or CTAs and preview posts before publishing to ensure accuracy.

For unsupported features or API limitations, such as mixed-media or audio in posts, Sendible offers a reminder workflow via mobile app or email notifications to complete publishing manually. Together, these tools make Sendible especially effective for agencies and teams managing multiple Instagram accounts.

• Pros: Agency-friendly, strong analytics
• Cons: Steeper learning curve
• Pricing: $59/mo

8. Tailwind

Features: SmartSchedule, drag-and-drop calendar, Pinterest + IG focus

Sendible makes Instagram scheduling efficient by supporting direct auto-publishing of single-image and video posts, Reels, Stories, and carousels with up to 10 images. It enhances workflows with bulk scheduling, optimal posting time suggestions, and a content library to save and reuse captions, hashtags, and media. Users can also schedule a first comment for hashtags or CTAs and preview posts before publishing to ensure accuracy. For unsupported features or API limitations, such as mixed-media or audio, Sendible provides a reminder workflow via mobile app or email notifications to complete publishing manually.

This combination of automation, optimization, and fallback reminders makes Sendible especially effective for agencies and teams managing multiple Instagram accounts.

• Pros: Great for creators, strong hashtag tools
• Cons: Limited platform support
• Pricing: $12.99–15/mo

9. Planoly

Features: Drag-and-drop planner, auto-posting, analytics, templates

Planoly is designed with a strong focus on visual Instagram planning, offering direct auto‑publishing for feed posts, Reels (with custom thumbnails or cover images), and carousels of up to 10 mixed items. It supports user and location tagging, first comment scheduling for hashtags, and collaborative posts, making it versatile for creators and businesses. Its standout Visual Grid Planner provides a drag‑and‑drop interface to preview and rearrange posts, including Reels covers, ensuring aesthetic consistency across the feed. Planoly also supports Stories scheduling (up to 10 in sequence), with auto‑posting for Business accounts and mobile reminders for others.

Optimization tools include AI‑based Best Time to Post suggestions and Quick Schedule presets, while additional features such as bulk uploads, calendar views, post previews, Canva/Google Drive integration, and mobile app support streamline workflows.

• Pros: Visual-first, aesthetic feeds
• Cons: Limited automation
• Pricing: Free limited; Paid $9–13/mo

10. Zoho Social

Features: Smart scheduling, monitoring, analytics

Zoho Social supports direct scheduling and publishing of Instagram posts, including single images, videos, carousels of up to 10 items, Reels with custom thumbnails, and Stories with captions, stickers, and filters. Its SmartQ optimization suggests the best posting times based on audience engagement data, while bulk scheduling via CSV uploads makes it easy to plan large batches of content.

For visual planning, Zoho offers an Instagram grid preview with drag‑and‑drop functionality, allowing users to see how scheduled posts will appear in their feed and rearrange them for aesthetic consistency. Together, these features make Zoho Social a practical and affordable tool for businesses and creators looking to streamline Instagram management.

• Pros: Affordable, scalable
• Cons: Less polished UI
• Pricing: $15/mo

11. Metricool

Features: Calendar, hashtag tracking, competitor analysis

Metricool provides full Instagram scheduling support through Meta’s API, making it ideal for Business and Creator accounts. It enables direct auto‑publishing of feed posts, carousels (up to 10 items mixing images and short videos), Reels up to 15 minutes with custom covers, and Stories (auto‑publish for Business accounts, notifications for Creator accounts). Supported content types include multi‑media carousels, Reels with original audio tagging, user/product tagging, location mentions, collaborators (up to five), and first comment scheduling for hashtags or CTAs.

Optimization features include a Best Times to Post heatmap based on audience activity, and additional tools such as an AI caption/hashtag generator, post previews, mobile app support, and an internal editor for media tweaks.

• Pros: Strong reporting, good analytics value
• Cons: Limited collaboration
• Pricing: Free plan; Paid $10–20/mo

12. CoSchedule

Features: Marketing calendar, team workflows

CoSchedule integrates Instagram scheduling directly into its unified social calendar, allowing auto‑publishing of feed posts, Reels, Stories, and carousels with up to 10 photos or videos for Business and Creator accounts. Its calendar-based workflow makes it easy to plan Instagram content alongside other social platforms, with drag‑and‑drop rescheduling for flexibility. Users can also schedule a first comment to include hashtags or CTAs, and streamline workflows with bulk scheduling via CSV uploads to manage multiple posts at once.

This combination of automation, planning, and optimization tools makes CoSchedule especially effective for teams managing multi-channel campaigns while keeping Instagram content consistent and organized.

• Pros: Great for teams
• Cons: Steeper learning curve
• Pricing: $29/mo

13. Iconosquare

Features: Deep IG/FB analytics, scheduling, comments management

Iconosquare delivers powerful Instagram scheduling with analytics-driven planning for Business and Creator accounts via Meta’s API. It supports direct auto-publishing of feed posts, Reels, carousels, and Stories, along with features like user/location tagging, product tagging, collaborative posts, and first comment scheduling. A unified drag‑and‑drop calendar with drafts, approval workflows, and cross‑posting options streamlines content management, while the Instagram Grid Preview ensures aesthetic consistency.

Best Time to Post recommendations optimize engagement, and extra tools include an AI caption generator, media library integration, post previews, and mobile app support. Limitations include manual steps for advanced Reels/Stories and a daily auto‑post cap of 25.

• Pros: Best analytics, hashtag insights
• Cons: Pricier
• Pricing: $49–59/mo

14. Agorapulse

Features: Unified inbox, scheduling, engagement tools

Agorapulse streamlines Instagram management with a publishing calendar that supports direct scheduling and auto‑publishing of feed posts, Reels (with optional custom covers), Stories, and carousels. Enhancements include first comment scheduling for hashtags or CTAs, user and product tagging, and bulk scheduling with queues to manage multiple posts efficiently. Its recommended posting times feature leverages engagement data to optimize reach, while post previews ensure accuracy before publishing.

For advanced content like Stories or Reels with stickers, text effects, or custom audio, Agorapulse uses mobile notification publishing to complete posts manually. Together, these tools make Agorapulse a robust solution for planning, scheduling, and optimizing Instagram content.

• Pros: Strong engagement + reporting
• Cons: Expensive
• Pricing: $79/mo

15. PromoRepublic

Features: AI content ideas, SMB focus

PromoRepublic provides reliable Instagram scheduling through Meta’s API, primarily for Business accounts, with notification-based support for Creator and Personal profiles. It enables direct auto‑publishing of feed posts, Reels up to 90 seconds, and carousels with up to 10 mixed items, along with user, location, and product tagging, collaborator support, and first comment scheduling to manage hashtags or CTAs. A visual content calendar with drag‑and‑drop functionality, repetitive posting options, and multi‑account management simplifies planning, while Smart Posting recommendations use AI to suggest optimal times based on industry and engagement data.

Additional tools include bulk scheduling, post previews, approval workflows, mobile app support, and a built‑in Graphics Editor for content creation. For Stories, PromoRepublic allows scheduling of single or sequenced posts, though publishing often requires mobile notifications due to API limits on interactive elements like stickers, links, or music.

• Pros: Good for small businesses
• Cons: Limited enterprise features
• Pricing: $49/mo

16. Pallyy

Features: Visual grid planner, inbox, Canva integration, hashtag suggestions

Pallyy simplifies Instagram management with direct auto‑publishing of feed posts, Reels (with captions and scheduled times), Stories, and carousels of up to 10 images or videos. It enhances posts with user and location tagging, collaborator notifications for up to three teammates, and first comment scheduling for hashtags or CTAs.

The platform’s Instagram grid preview allows drag‑and‑drop planning to curate feed aesthetics, while best time to post suggestions optimize engagement. Combined with its visual content calendar, Pallyy offers an efficient way to plan, schedule, and publish Instagram content for creators, teams, and businesses.

• Pros: Affordable, IG-focused, excellent grid preview
• Cons: Limited to fewer platforms
• Pricing: $15–25/mo per brand

17. SocialBee

Features: Content categories, evergreen recycling, AI Copilot

SocialBee offers comprehensive Instagram scheduling via Meta’s API, with direct auto‑publishing for Business and Creator accounts and reminder workflows for Personal profiles. It supports feed posts, carousels (up to 10 items), Reels up to 15 minutes with custom covers, Stories (single or sequences), and collaborative posts. Enhancements include user/location/product tagging, automatic first comment scheduling, and an Instagram Grid Preview that displays posts and Reels in a 3‑per‑row layout for aesthetic planning.

A unified content calendar provides drag‑and‑drop scheduling, bulk uploads, expiration dates, and evergreen recycling, while Best Time to Post recommendations optimize engagement. Extra tools include AI caption/hashtag generation, post previews, mobile app reminders, and approval workflows, with no 75‑day scheduling limit. Limitations remain for advanced interactive Story/Reel elements, which require manual posting via notifications.

• Pros: Great for repurposing content
• Cons: Less intuitive UI
• Pricing: $29/mo

18. RecurPost

Features: Evergreen recycling, bulk uploads, libraries

RecurPost specializes in evergreen and recurring Instagram scheduling via Meta’s API, offering direct auto‑publishing for Business accounts across feed posts, carousels (up to 10 items), Reels with custom covers, and Stories, while Creator and Personal accounts use reminders. It supports user/location/product tagging, collaborators, and first comment scheduling for hashtags or CTAs. A unified content calendar with drag‑and‑drop scheduling, bulk CSV/RSS uploads, and recurring schedules from content libraries makes it ideal for long‑term planning.

The Instagram Grid Planner provides a visual preview of posts, Reels thumbnails, and carousel covers for aesthetic consistency, while Best Time to Post recommendations optimize engagement. Extra tools include post previews, AI caption/hashtag suggestions, mobile app support, approval workflows, and shared calendars for client feedback, making RecurPost especially effective for teams managing evergreen content strategies.

• Pros: Affordable recurring scheduling
• Cons: Basic interface
• Pricing: Free limited; Paid $15/mo

19. Plann

Features: AI captions/hashtags, strategy tools, repurposing, grid preview

Plann offers streamlined Instagram scheduling with direct auto‑publishing of feed posts, Reels (with cover images), Stories, and carousels, eliminating the need for push‑notification reminders. It enhances posts with username and location tagging, plus first comment auto‑posting for hashtags or CTAs.

To maximize engagement, Plann provides best time to post recommendations based on analytics, while its drag‑and‑drop visual planning calendar allows users to map out and organize all scheduled content in one place. Together, these features make Plann a practical tool for creators and businesses seeking efficient, visually guided Instagram management.

• Pros: Creative templates, strong planning
• Cons: Can feel overwhelming
• Pricing: $10–30/mo

20. Meta Business Suite

Features: Official Meta scheduling, posts/Reels/Stories, cross-post to FB

Meta Business Suite, the official free tool from Meta, provides native Instagram scheduling for Business and Creator accounts linked to a Facebook Page. It supports direct auto‑publishing of feed posts, carousels (up to 10 items), Reels with captions and custom covers, and Stories with text and basic elements, along with user/location tagging and cross‑posting to Facebook. A unified content planner/calendar allows users to view, edit, reschedule, or batch plan posts, while active time suggestions optimize scheduling based on audience engagement.

Additional features include post previews, caption editing, basic media uploads, and scheduling up to 75 days in advance (with a daily cap of ~25 posts). Both mobile and desktop apps provide full scheduling functionality, making it a reliable free option for Instagram management.

• Pros: Free, reliable API
• Cons: Limited features, no advanced analytics
• Pricing: Free

Conclusion

Now you know why this tools is important for everyone who are posting posts, reels, stories on Instagram. Instagram scheduling tools in 2025 range from enterprise-grade platforms like Sprout Social and Hootsuite to creator-friendly apps such as Later, Planoly, and Pallyy. Some focus on visual planning (Later, Planoly, Plann), while others emphasize analytics and reporting (Iconosquare, Metricool, Sprout Social). Agency-focused tools like Sendible, SocialPilot, and Agorapulse provide multi-client management, while SocialBee and RecurPost specialize in evergreen content recycling. For budget-conscious users, Buffer, Tailwind, and Meta Business Suite offer affordable or free options. Choosing the right tool depends on whether you prioritize cost, analytics depth, visual aesthetics, or team collaboration.